Boasting plays on Radio 1 and X with an forthcoming date at Islington’s O2 Academy prior to a 3rd single is no necessarily mean feat. From taking part in grassroots venues like The Fulford Arms to slots at Eurosonic Competition in the Netherlands with dizzying rate, York indie quartet Mayfire plainly are hungry for results.

Their shared really like of 2000s indie is obvious in prior singles ‘Skyline’ and ‘Faker’, songs so studiously motivated by The Wombats or The Killers that they really feel like time capsules of every single Ramshackle setlist circa 2006. This inspiration veers into imitation of their indie heroes and, preserve ‘Faker’s’ grunge-lite belligerence, new single ‘Telephone’ does small to shift the impact of a band honouring UK’s indie heritage by the quantities.

Chiming guitar and continuous bass score singer Bailey Furman’s earnest musings about extended-distance really like, a several times of rolling drums and delicate backing harmonies all offer tight musicianship and continuous competency, with a honest reach for populist enchantment with its no-frills rock. Trouble is, there’s small hint of authentic yearning or pent-up passion for a tune about miles-aside longing, any crimson-blooded excruciation or romantic rumination expunged in favour of radio-friendly sterility.

With its self-assured travel of pop rock and authoritative reproduction of yesteryear’s indie, ‘Telephone’ will surely provide as one more bow to their arsenal that’ll thrill their current fanbase in excess of pulling anybody new in. Massive points seem to be on the horizon for Mayfire, and revenue can be bet that ‘Telephone’ will stand considerably less as an important in their foreseeable future setlist, but relatively a doc of a time when they had been locating their voice.

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